Pre Academy Coaching Programme


Pre Academy Football Programme -                                                                                “The starting point of an elite football journey” (Ages 5–11)                                         


 

Our Pre-Academy Programme provides young players with the perfect foundation to develop technical ability, confidence, and a lifelong love for football.

To support players we mainly focus on small group football coaching and offer both development and elite advanced level football coaching, with coaching conducted by UEFA qualified pro academy level coaches. Our aim is to offer pathways to Professional football, education, and sports careers. The programme is conducted at Abbotsholme School, Rocester, ST14 5BS and forms part of our long term player development model.

Give Your Child the Best Start in Football !

3000+


 Students signed to  USA Scholarships

108


Players Signed to Professional Clubs 

300+


Careers within the Sports Industry

What's The Player Journey ?



Begin Your Journey
&
Reach Your Potential

Our program mirrors the level of professional coaching and education provided by the UK’s top Category 1-3 academies under the Elite Player Performance Plan (EPPP), a youth development initiative by the English Premier League. 

Coaching by UK UEFA Qualified Pro Academy Coaches

World Class Education

Video Analysis and Games Recorded

Player Pathways:

Long Term Development Plan

Pro Partner Clubs Showcase Games

Twice Weekly Coaching and Games Programme

This makes us the best alternative to professional football, ensuring our students receive elite-level football coaching to maximise their potential.

Book Now

What is Pre-Academy Football Coaching?



This stage is widely recognised as the most important period in a young player’s development. During these years, professional clubs are highly active in identifying emerging talent. Our players benefit from regular opportunities to attend showcase games and training events with our professional club partners, providing early exposure to academy environments.

At this stage, the focus is on:

  • -Ball mastery - Skills and Technique
  • -Coordination and movement
  • -Confidence and creativity
  • -Enjoyment of the game
  • -Train once or twice a week
  • -Small Group Coaching

IOF Football Academy, Pre Academy coaching for ages 5 - 11, East and West Midlands

What's the IOF Philosophy ?



We follow a player-centred approach inspired by elite football academy models such as those used in the English Premier League, following the EPPP guidelines (Elite Player Performance Plan).

Our sessions focus on:

  • -Maximum Ball Contact
  • -Creative Football Players
  • -Small Group Coaching
  • -Player Centred Approach 
  • -Age Appropriate Coaching
  • -Providing Playing, Education and Career Pathways in Football

Pathway Opportunities



At IOF Academy, we provide a complete player pathway from early development through to elite performance, ensuring every player has the opportunity to progress within the game. Our structured pathway is designed to align with key development stages, while also maximising exposure to professional clubs, competitive environments, and international opportunities.

Foundation and Youth Phase Ages 12 -19:

As players progress, the focus shifts towards performance, tactical understanding, and competitive football.

We place teams in elite-level competitions such as:

  • -Independent Schools FA leagues
  • -Midland Junior Premier League

These leagues are heavily scouted by professional clubs, giving players regular opportunities to be identified. In addition, players participate in showcase fixtures designed to maximise exposure.

Post 16+ Performance and USA Soccer Scholarship Pathways:

For players ready to take the next step, we provide access to a partnered semi-professional club environment. Selected players compete at U18 level, including participation in the prestigious FA Youth Cup, offering a direct route into senior football. Through IOF USA, players have the opportunity to combine football with higher education in the United States. This provides a genuine alternative pathway for players looking to continue their football and education at an elite level.

This pathway includes:

  • -Access to US college recruitment networks
  • -Scholarship opportunities across NCAA, NAIA, and NJCAA levels
  • -Participation in high-profile showcase events such as the Las Vegas -Mayor’s Cup.

Player Success



Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19

 

Former IOF Player Will Daniels lifting the U16 Premier League Cup  following a 2-1 victory against Manchester City FC.

Player Successes

108+ signed to professional clubs.
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
James Belshaw, IOF student, Duke University and English professional football player
James Belshaw, IOF student, Duke University and English professional football player
James Belshaw, IOF student, Duke University and English professional football player
James Belshaw, IOF student, Duke University and English professional football player
James Belshaw, IOF student, Duke University and English professional football player
James Belshaw, IOF student, Duke University and English professional football player
James Belshaw, IOF student, Duke University and English professional football player
James Belshaw, IOF student, Duke University and English professional football player
James Belshaw, IOF student, Duke University and English professional football player
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
James Belshaw, IOF student, Duke University and English professional football player
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Image
Image
Image
Image
Image
Image

IOF Football Academy provides a genuine alternative pathway for players looking to continue their football and education at an elite level.  Since 2007 we have been fortunate to have coached, developed and worked with some very talented players who have represented their countries on the biggest stage, could you be next ? come and join our programme at Abbotsholme School and give your child the best start in their football journey.

FAQ's


Will Daniels- Joined IOF Aged 12  

Will Daniels, IOF Football Academy player from Canada, now at Leicester City FC and Canada U19

Leicester City FC and Canada U19


Apply Now
Playing, Education
&
Career Pathways

Our UEFA-qualified coaching staff bring experience from professional academies and scouting networks, offering a structured player development pathway.

Experienced UEFA Qualified Football Coaches

30+ Years Wealth of Industry Knowledge 

108+ Players Signed to Pro Clubs. Experts in Player Development 

Direct Routes To:

Links to Professional Football and Semi Pro Partners

University-Level Football in UK & USA 3000+ Sent to USA

Careers within the Sports Industry
Direct Routes To:

The program includes long term education and career pathways including USA Soccer Scholarship preparation, led by expert education staff from IOF USA, along with the opportunity to participate in our annual US College Showcase trip to the USA.

Meet The Coaching Team


Director of Football

Russell Hullett


Russ Hullett is a former professional footballer who began his career at Derby County FC, before finishing his playing career as a player-manager in Southeast Asia. Following his transition into coaching, Russ has held senior coaching and scouting roles across both the Premier Leagueand English Football League. He also gained international experience as First Team Manager of Lillehammer FK.

Widely recognised as a youth development specialist, Russ has worked with both international-level players and Premier League talent, bringing a wealth of elite experience to player development at all levels.

Coaching Qualification:

  • -UEFA A License
  • -KNVB (Holland FA) International Coaching License
  • -FA Youth Award 3
  • -FA Regional Coach Developer
  • -FA Talent ID Scout

Coaching & Scouting Experience:

  • Nottingham Forest FC - Lead Youth Academy Coach
  • Aston Villa FC- Head National Scout
  • West Bromwich Albion FC- Head National Scout
  • Notts County FC - Academy Manager and U23 Coach
  • Manchester United FC - Professional Scouting Team
  • Lillehammer FK (Norway - Head Coach
  • Oxford University - Head Women's Coach
  • Various Semi Pro Head Coach/Coaching Roles 

 

 

Talk with Russell
Director of Talent (Development and Pathways)

Jamie Bennett


Jamie Benett is a highly experienced football professional with a career spanning all areas of the game, including playing, coaching, management, and football business development. After his playing career, Jamie moved into football management, where he successfully developed clubs, improved performance standards, and supported players in progressing into the professional game.

He is also recognised as an early pioneer in the USA soccer scholarship sector, having built and operated a successful scholarship company that has helped numerous student-athletes secure opportunities in the United States.

Jamie brings a unique combination of on-field experience and strategic leadership, helping to create clear pathways for players to achieve their football and education goals.

Coaching Qualification: 

  • UEFA B
  • FA Talent ID

Coaching and Scouting Experience:

  • Mansfield Town FC - Lead Academy Coach
  • Chesterfield FC - Academy Coach
  • Eastwood FC - Manager and Owner
  • Manager for various semi pro clubs

 

   
Talk with Jamie

Book Now

Location: Abbotsholme School, Rocester, Staffordshire, Derbyshire, England, UK, ST14 5BS

 

  • -Date: Tuesdays and Thursdays 
  • -Time: 5 - 6pm

Our specialist coaching sessions are open to both school and external players, for boys and girls of all abilities with development and advanced groups available. Players can choose to attend one or two sessions per week. To ensure consistency, progression, and to secure a place on the programme, all bookings are made in blocks of four weeks.

Abbotsholme School, home of the IOF International Football Academy , Staffordshire, Derbyshire, UK

Contact Us


Abbotsholme School, Rocester, ST14 5BS


info@iofacademy.com


0121 769 3185


Book Now or Got a question?

Ask us anything, we would love to hear from you.



This is your chance to be seen and scouted !



Pre Academy Coaching Programme


Pre Academy Football Programme -                                                                                “The starting point of an elite football journey” (Ages 5–11)                                         


 

Our Pre-Academy Programme provides young players with the perfect foundation to develop technical ability, confidence, and a lifelong love for football.

To support players we mainly focus on small group football coaching and offer both development and elite advanced level football coaching, with coaching conducted by UEFA qualified pro academy level coaches. Our aim is to offer pathways to Professional football, education, and sports careers. The programme is conducted at Abbotsholme School, Rocester, ST14 5BS and forms part of our long term player development model.

Give Your Child the Best Start in Football !

3000+


 Students signed to  USA Scholarships

108


Players Signed to Professional Clubs 

300+


Careers within the Sports Industry

What's The Player Journey ?



Begin Your Journey
&
Reach Your Potential

Our program mirrors the level of professional coaching and education provided by the UK’s top Category 1-3 academies under the Elite Player Performance Plan (EPPP), a youth development initiative by the English Premier League. 

Coaching by UK UEFA Qualified Pro Academy Coaches

World Class Education

Video Analysis and Games Recorded

Player Pathways:

Long Term Development Plan

Pro Partner Clubs Showcase Games

Twice Weekly Coaching and Games Programme

This makes us the best alternative to professional football, ensuring our students receive elite-level football coaching to maximise their potential.

Book Now

What is Pre-Academy Football Coaching?



This stage is widely recognised as the most important period in a young player’s development. During these years, professional clubs are highly active in identifying emerging talent. Our players benefit from regular opportunities to attend showcase games and training events with our professional club partners, providing early exposure to academy environments.

At this stage, the focus is on:

  • -Ball mastery - Skills and Technique
  • -Coordination and movement
  • -Confidence and creativity
  • -Enjoyment of the game
  • -Train once or twice a week
  • -Small Group Coaching

IOF Football Academy, Pre Academy coaching for ages 5 - 11, East and West Midlands

What's the IOF Philosophy ?



We follow a player-centred approach inspired by elite football academy models such as those used in the English Premier League, following the EPPP guidelines (Elite Player Performance Plan).

Our sessions focus on:

  • -Maximum Ball Contact
  • -Creative Football Players
  • -Small Group Coaching
  • -Player Centred Approach 
  • -Age Appropriate Coaching
  • -Providing Playing, Education and Career Pathways in Football

Pathway Opportunities



At IOF Academy, we provide a complete player pathway from early development through to elite performance, ensuring every player has the opportunity to progress within the game. Our structured pathway is designed to align with key development stages, while also maximising exposure to professional clubs, competitive environments, and international opportunities.

Foundation and Youth Phase Ages 12 -19:

As players progress, the focus shifts towards performance, tactical understanding, and competitive football.

We place teams in elite-level competitions such as:

  • -Independent Schools FA leagues
  • -Midland Junior Premier League

These leagues are heavily scouted by professional clubs, giving players regular opportunities to be identified. In addition, players participate in showcase fixtures designed to maximise exposure.

Post 16+ Performance and USA Soccer Scholarship Pathways:

For players ready to take the next step, we provide access to a partnered semi-professional club environment. Selected players compete at U18 level, including participation in the prestigious FA Youth Cup, offering a direct route into senior football. Through IOF USA, players have the opportunity to combine football with higher education in the United States. This provides a genuine alternative pathway for players looking to continue their football and education at an elite level.

This pathway includes:

  • -Access to US college recruitment networks
  • -Scholarship opportunities across NCAA, NAIA, and NJCAA levels
  • -Participation in high-profile showcase events such as the Las Vegas -Mayor’s Cup.

Player Success



Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19

 

Former IOF Player Will Daniels lifting the U16 Premier League Cup  following a 2-1 victory against Manchester City FC.

Player Successes

108+ signed to professional clubs.
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
James Belshaw, IOF student, Duke University and English professional football player
James Belshaw, IOF student, Duke University and English professional football player
James Belshaw, IOF student, Duke University and English professional football player
James Belshaw, IOF student, Duke University and English professional football player
James Belshaw, IOF student, Duke University and English professional football player
James Belshaw, IOF student, Duke University and English professional football player
James Belshaw, IOF student, Duke University and English professional football player
James Belshaw, IOF student, Duke University and English professional football player
James Belshaw, IOF student, Duke University and English professional football player
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
James Belshaw, IOF student, Duke University and English professional football player
Former IOF Football Academy student Will Daniels and current Leicester City FC and Canada U19
Image
Image
Image
Image
Image
Image

IOF Football Academy provides a genuine alternative pathway for players looking to continue their football and education at an elite level.  Since 2007 we have been fortunate to have coached, developed and worked with some very talented players who have represented their countries on the biggest stage, could you be next ? come and join our programme at Abbotsholme School and give your child the best start in their football journey.

FAQ's


Will Daniels- Joined IOF Aged 12  

Will Daniels, IOF Football Academy player from Canada, now at Leicester City FC and Canada U19

Leicester City FC and Canada U19


Apply Now
Playing, Education
&
Career Pathways

Our UEFA-qualified coaching staff bring experience from professional academies and scouting networks, offering a structured player development pathway.

Experienced UEFA Qualified Football Coaches

30+ Years Wealth of Industry Knowledge 

108+ Players Signed to Pro Clubs. Experts in Player Development 

Direct Routes To:

Links to Professional Football and Semi Pro Partners

University-Level Football in UK & USA 3000+ Sent to USA

Careers within the Sports Industry
Direct Routes To:

The program includes long term education and career pathways including USA Soccer Scholarship preparation, led by expert education staff from IOF USA, along with the opportunity to participate in our annual US College Showcase trip to the USA.

Meet The Coaching Team


Director of Football

Russell Hullett


Russ Hullett is a former professional footballer who began his career at Derby County FC, before finishing his playing career as a player-manager in Southeast Asia. Following his transition into coaching, Russ has held senior coaching and scouting roles across both the Premier Leagueand English Football League. He also gained international experience as First Team Manager of Lillehammer FK.

Widely recognised as a youth development specialist, Russ has worked with both international-level players and Premier League talent, bringing a wealth of elite experience to player development at all levels.

Coaching Qualification:

  • -UEFA A License
  • -KNVB (Holland FA) International Coaching License
  • -FA Youth Award 3
  • -FA Regional Coach Developer
  • -FA Talent ID Scout

Coaching & Scouting Experience:

  • Nottingham Forest FC - Lead Youth Academy Coach
  • Aston Villa FC- Head National Scout
  • West Bromwich Albion FC- Head National Scout
  • Notts County FC - Academy Manager and U23 Coach
  • Manchester United FC - Professional Scouting Team
  • Lillehammer FK (Norway - Head Coach
  • Oxford University - Head Women's Coach
  • Various Semi Pro Head Coach/Coaching Roles 

 

 

Talk with Russell
Director of Talent (Development and Pathways)

Jamie Bennett


Jamie Benett is a highly experienced football professional with a career spanning all areas of the game, including playing, coaching, management, and football business development. After his playing career, Jamie moved into football management, where he successfully developed clubs, improved performance standards, and supported players in progressing into the professional game.

He is also recognised as an early pioneer in the USA soccer scholarship sector, having built and operated a successful scholarship company that has helped numerous student-athletes secure opportunities in the United States.

Jamie brings a unique combination of on-field experience and strategic leadership, helping to create clear pathways for players to achieve their football and education goals.

Coaching Qualification: 

  • UEFA B
  • FA Talent ID

Coaching and Scouting Experience:

  • Mansfield Town FC - Lead Academy Coach
  • Chesterfield FC - Academy Coach
  • Eastwood FC - Manager and Owner
  • Manager for various semi pro clubs

 

   
Talk with Jamie

Book Now

Location: Abbotsholme School, Rocester, Staffordshire, Derbyshire, England, UK, ST14 5BS

 

  • -Date: Tuesdays and Thursdays 
  • -Time: 5 - 6pm

Our specialist coaching sessions are open to both school and external players, for boys and girls of all abilities with development and advanced groups available. Players can choose to attend one or two sessions per week. To ensure consistency, progression, and to secure a place on the programme, all bookings are made in blocks of four weeks.

Abbotsholme School, home of the IOF International Football Academy , Staffordshire, Derbyshire, UK

Contact Us


Abbotsholme School, Rocester, ST14 5BS


info@iofacademy.com


0121 769 3185


Book Now or Got a question?

Ask us anything, we would love to hear from you.



This is your chance to be seen and scouted !